The Best Tools for The Job

A critical distinction that determines the future of almost any business is your willingness to invest in equipment and training.

I cringe when I hear a professional talk about the 'cost' of new equipment, hiring or training better staff, or attending a conference, seminar or training. These things almost NEVER 'cost', they pay!

We live in a world of immediate cost and quality comparisons. Trust me, whether you own a restaurant, run a law office, or manufacture widgets, your customers talk to each other! There are no secrets and the truth about your quality, your level of innovation, your performance and experience is known to every one of your customers, and more importantly, to virtually every potential customer.

Whether you invest in new software, new furniture, or in new training, if it makes even a slight difference in your performance, it can make a HUGE difference in your bottom line. It's called leverage!

Attending a training or Conference to meet the best people in your profession or learn a few new things, or to review the best of the 'old tricks', can be worth a fortune. Customers want experts. They want it done right the first time, and they will pay a premium for the confidence that you know what you're doing.

Even buying a new laptop 'just because I like it' can pay for itself almost instantly if it makes you slightly faster, slightly more creative or more productive. You only need a slight edge to multiply your results enormously.

Invest in training. Invest in the right tools for the job. Invest in your future.

Copyright (c) 2003, all rights reserved. U.S. Library of Congress ISSN: 1529-059X From The Innovative Professional's (TIP's) Letter Sunday, March 23, 2003 Written & Published by Philip E. Humbert, PhD Contact him at: www.philiphumbert.com or email Coach@philiphumbert.com