The Power of Synergy 

There's an old saying that 'two heads are better than one'. Unfortunately, most entrepreneurs, managers, and professionals (almost all of us) try to do far too much on their own, by ourselves.

By dividing tasks among people who specialize and do them best, we gain efficiency, expertise and power. By out- sourcing to individuals whose talents and interests match the task, we not only benefit from their expertise, we unburden ourselves of work we don't enjoy. We're happier, and the job is done better, faster and often, cheaper.

Beyond that, however, is a world of casual partnerships where one-plus-one equals far more than two! A partnership where you have an audience and I have a message, creates a win for you (you bring unexpected benefits to your customers), a win for me (I share my expertise with people I could not have reached) and there is a huge win for your audience who receives the best from BOTH of us. It's a win- win-win that is powerful and profitable for everyone concerned.

The opportunities for joint ventures and shared projects are endless.

Think of those fliers in your monthly credit card statements - those are often one-time joint ventures. Ever gone to a store and received a 'free sample' of some product? Those are often short-term joint marketing ventures.

Get creative! Think of ways to partner with experts and leaders in your field to increase both your own credibility, and to expand each other's market. Joint ventures and partnerships can be extremely rewarding!

Copyright (c) 2002, all rights reserved. U.S. Library of Congress ISSN: 1529-059X From The Innovative Professional's (TIP's) Letter Sunday, December 22, 2002 Written & Published by Philip E. Humbert, PhD Contact him at: www.philiphumbert.com or email Coach@philiphumbert.com